Privacy policy
Last revised: February 19, 2026
Novu Limited
RM03, 24/F, Ho King Comm CTR,
2-16 Fayuen St, Mong Kok
Hong Kong
Registration No.: 79786782
NovuCraft operates this shop and website, including all related information, content, features, tools, products and services, in order to provide you as a customer with a personalized shopping experience (the “Services”). NovuCraft is powered by Shopify, which enables us to provide you with the Services. This Privacy Policy describes how we collect, use, or disclose personal data when you visit, use, or make a purchase or other transaction using the Services, or otherwise communicate with us. In the event of any conflict between our general terms and conditions and this Privacy Policy, this Privacy Policy shall prevail with respect to the collection, processing, and disclosure of your personal data.
Please read this Privacy Policy carefully. By using and accessing any of the Services, you confirm that you have read this Privacy Policy and agree to the collection, use, and disclosure of your data as described herein.
What personal data do we collect or process?
When we use the term “personal data,” we refer to information that identifies you or another person or that can be directly associated with you. Personal data does not include information that has been collected anonymously or anonymized so that it can no longer identify or be associated with you. Depending on how you interact with the Services, where you reside, and as permitted or required by applicable law, we may collect or process the following categories of personal data, including inferences drawn from such data:
Contact details including name, postal address, billing address, shipping address, telephone number, and email address.
Financial data including credit card, debit card and financial account numbers, payment card information, financial account information, transaction details, payment method, payment confirmation, and other payment details.
Account information including username, password, security questions, configurations, and settings.
Transaction information including items you view, add to cart, add to wishlist, purchase, return, exchange, or cancel, as well as your past transactions.
Communications with us including information you provide when communicating with us, for example when submitting a customer support request.
Device information including information about your device, browser, or network connection, IP address, and other unique identifiers.
Usage information including information about your interaction with the Services, including how and when you interact with or browse the Services.
Sources of personal data
We may collect personal data from the following sources:
Directly from you. We collect data when you create an account, access or use the Services, communicate with us, or otherwise provide your personal data to us.
Automatically through the Services. We collect data from your device when you use our products or Services or visit our website, including through cookies and similar technologies.
From our service providers. We collect data when we engage service providers to enable certain technologies and when they collect or process your personal data on our behalf.
From our partners and other third parties.
How do we use your personal data?
Depending on how you interact with us or which Services you use, we may use personal data for the following purposes:
Provision, customization, and improvement of the Services. We use your personal data to provide the Services to you, including fulfilling our contract with you, processing your payments, executing your orders, saving your configurations and items of interest, sending account-related notifications, creating, maintaining and otherwise managing your account, arranging shipping, facilitating returns and exchanges, enabling reviews, and creating a personalized shopping experience such as recommending products based on your purchases. This may also include using your personal data to better customize and improve the Services.
Marketing and advertising. We use your personal data for marketing and advertising purposes, for example to send marketing communications via email, SMS, or mail, and to display advertisements online for products or services on the Services or other websites, including based on items you previously purchased or placed in your cart and other activities related to the Services.
Security and fraud prevention. We use your personal data to authenticate your account, provide a secure payment and shopping experience, detect, investigate or take action against fraudulent, illegal, unsafe, or malicious activities, protect public safety, and ensure the security of our Services. If you choose to use the Services and register an account, you are responsible for protecting your account credentials. We strongly recommend that you do not share your username, password, or other access credentials with anyone.
Communication with you. We use your personal data to provide customer support, respond to your inquiries in a timely manner, and maintain our business relationship with you.
Legal reasons. We use your personal data to comply with applicable laws or respond to lawful procedures, including requests from law enforcement or regulatory authorities, to investigate or participate in civil investigations, potential or actual legal disputes or other adversarial proceedings, to investigate potential violations of our terms or policies, or to enforce our terms and policies.
How do we disclose personal data?
Under certain circumstances, we may disclose your personal data to third parties for legitimate purposes in accordance with this Privacy Policy. Such circumstances may include:
With Shopify, including vendors and other third parties who provide services on our behalf (e.g., IT management, payment processing, data analytics, customer support, cloud storage, fulfillment, and shipping).
With business and marketing partners who provide marketing services and display advertisements to you. For example, we use Shopify to support personalized advertising through third-party services based on your online activities across different merchants and websites. Our business and marketing partners use your data in accordance with their own privacy policies. Depending on your place of residence, you may have the right to instruct us not to share information about you for targeted advertising purposes based on your online activities across different merchants and websites.
If you instruct us or otherwise consent to sharing certain information with third parties, such as for product delivery or when using social media widgets or login integrations.
With our affiliates or otherwise within our corporate group.
In connection with a business transaction such as a merger or insolvency, to comply with legal obligations (including responding to subpoenas, search warrants, and similar requests), to enforce applicable terms or policies, and to protect or defend the Services, our rights, and the rights of our users or others.
Relationship with Shopify
The Services are hosted by Shopify. Shopify collects and processes personal data regarding your access to and use of the Services in order to provide and improve the Services. Data you submit to the Services will be transmitted to Shopify and third parties who may be located in countries other than your country of residence in order to provide and improve the Services. To protect, grow, and improve our business, we also use certain enhanced Shopify features that incorporate data and information from your interactions with our shop, other merchants, and Shopify. To provide these enhanced features, Shopify may use personal data collected from your interactions with our shop, other merchants, and Shopify. In these circumstances, Shopify is responsible for processing your personal data, including responding to your requests to exercise your rights regarding the use of your personal data for these purposes. For more information about how Shopify uses your personal data and your rights, please refer to the Shopify Consumer Privacy Policy. Depending on where you reside, you may exercise certain rights regarding your personal data via the Shopify Privacy Portal.
Third-party websites and links
The Services may contain links to websites or online platforms operated by third parties. If you follow links to websites that are not affiliated with or controlled by us, you should review their privacy and security policies and other terms. We do not guarantee and are not responsible for the privacy or security of such websites, including the accuracy, completeness, or reliability of information found on these websites. Information you provide in public or semi-public places, including on third-party social networking platforms, may also be viewed by other users of the Services and/or users of those third-party platforms without restriction. The inclusion of such links does not imply endorsement of the content or owners/operators unless explicitly stated in the Services.
Children’s data
The Services are not intended for use by children, and we do not knowingly collect personal data from children under the age of majority in your country. If you are a parent or guardian of a child who has provided us with personal data, you may contact us using the contact details below to request deletion. As of the effective date of this Privacy Policy, we do not have actual knowledge that we “share” or “sell” (as defined under applicable law) personal data of individuals under 16 years of age.
Security and retention of your data
No security measures are perfect or impenetrable, and we cannot guarantee “perfect security.” Information transmitted to us may be at risk during transmission. We recommend that you do not use insecure channels to send sensitive or confidential information.
How long we retain your personal data depends on various factors, including whether we need the data to manage your account, provide Services, comply with legal obligations, resolve disputes, or enforce other applicable agreements and policies.
Your rights and choices
Depending on where you reside, you may have some or all of the following rights regarding your personal data. These rights are not absolute and may apply only under certain circumstances.
Right of access. You may have the right to request access to the personal data we hold about you.
Right to deletion. You may have the right to request deletion of your personal data.
Right to rectification. You may have the right to request correction of inaccurate personal data.
Right to data portability. You may have the right to receive a copy of your personal data and request transmission to a third party.
Managing communication preferences. You may unsubscribe from marketing emails at any time. We may still send non-promotional communications such as account or order-related messages.
If you reside in the UK or EEA, you may additionally exercise:
Right to object and restrict processing.
Right to withdraw consent.
You may exercise these rights via the Services or by contacting us using the details below.
Complaints
If you have complaints about how we process your personal data, please contact us. If you reside in the EEA, you have the right to lodge a complaint with your local supervisory authority.
International transfers
We may transfer, store, and process your personal data outside your country of residence.
For transfers outside the EEA or UK, we rely on approved mechanisms such as Standard Contractual Clauses unless the receiving country ensures adequate protection.
Changes to this Privacy Policy
We may update this Privacy Policy from time to time. We will post the revised version and update the “Last revised” date accordingly.
Contact
If you have questions about our privacy practices or wish to exercise your rights, please contact us by phone, by email at novulimited11@gmail.com, or by mail at 2-16 Fa Yuen Street, RM03, 24/F, HO KING COMM CTR, Mong Kok, KL, HK. For purposes of applicable data protection laws, we are the data controller of your personal data.